Dan Kennedy
Dan Kennedy is an expert on marketing techniques. Most of Dan's expertise relates to copywriting and direct marketing. He has excellent knowledge of offline marketing. Dan has been on the marketing scene even before fax machines, 800 numbers, the Internet, and other technological advances made a dent into the economy. Dan Kennedy offers a Magnetic Marketing product to boost the sales of your business. He also offers many tapes, courses, and books. Dan also works as a consultant. You can also find many live training events conducted by Dan Kennedy. Dan also conducts seminars with famous personalities like Jim Rohn, Tom Hopkins, Zig Ziglar, Paul Jenkins and Brian Tracy. Dan Kennedy has authored a book, Prospecting Sucks. This is popular among all levels of multilevel marketing personnel. However, most of Dan's expertise and techniques are applicable and suitable to the offline world of marketing. These marketing techniques do not hold any ground in the online marketing world or the Internet. Another major drawback of Dan Kennedy is that he tries to up-sell his products. If you buy any of his moderately priced books, he immediately tries to sell you a huge back end item costing many thousand of dollars. Most of his courses are not worth paying such huge amounts. You can ideally locate many of Dan Kennedy's books on e-Bay. These books are not so expensive. The main reason for Dan's books and courses being unsuitable for Internet marketing is that he elaborates on how to attract people to your product by writing excellent copies and sales letters. He does not specify any technique of getting higher rankings on the search engines. These form the epitome of Internet marketing. I recommend you purchase one of Dan Kennedy's books on direct marketing techniques. Although they relate mostly to offline marketing, you can understand the basic essentialities of marketing through his books. You can choose any of the ideas and manipulate them to suit your Internet marketing. You can make out your own road map to suit your necessities. You need not spend much time on devising and planning all the basic technicalities. I've been using a simpler method to make money online lately, one you probably have not even heard of yet, but Click Here and I'll give you all the details. I can almost guarantee you'll love this "gem in the rough" as much I do. Warmly, 
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